MAGNET PAPER OF ARMENIA® 
VINTAGE ROSE BOX 
VINTAGE ARMENIE BOX SET 
VINTAGE TRADITION BOX SET 
DISCOVERY BOX 
PRESTIGE ARMENIE PACK 
ARMENIE PACK 
TRADITION PACK 
THE ARMENIE CANDLE 
ROSE PACK 
PRESTIGE ROSE PACK 
3 SCENTS PACK 
THE ROSE CANDLE 
ROSE BOOKLET (x2) 
PRESTIGE TRADITION PACK 
INTENSE SCENTS PACK 
DISCOVERY PACK 
BOX VINTAGE 1900 
ÉTOILE D'ARMÉNIE BURNER 
THE TRADITION CANDLE 
ARMENIE BOOKLET (x2) 
TRADITION BOOKLET (x2) 
TIMELESS BOOKLETS
THE MYTHICAL BOOKLET
with a touch of yesteryear
THE CREATION OF PAPIER D’ARMENIE®
The history of Papier d'Arménie® begins in the XIXth century. During a trip to Armenia, Auguste Ponsot noticed that the locals perfumed and disinfected their homes by burning benzoin. Impressed by this practice, he decided to import this product to France. His partner, pharmacist Henri Rivier, discovered that by dissolving benzoin in 90° alcohol, he obtained a persistent odor.
Adding fragrance creates a pleasant and long-lasting aromatic blend. All that's left is to find a medium. This will be blotting paper, which absorbs the mixture while retaining the original scent of the benzoin and burns slowly without creating a flame.
AN EXCEPTIONAL DEVELOPMENT
After many attempts, the desired product was finally perfected. Papier d'Arménie® was a success, notably at the Hygiene Exhibition of 1888 and the Universal Exhibition of 1889. During the latter, convinced of the effectiveness and antiseptic properties of the paper, the two inventors placed two pieces of meat under two bell jars, burning Papier d'Arménie® in one of them.
After a week, the meat that had "breathed" the scent of the paper was still edible, while the other meat was stale. An experience that left its mark...!
Today, Papier d'Arménie® is run by Mireille Schvartz, great-granddaughter of co-founder Henri Rivier, and has undergone very few changes since its inception. Around 15000 small booklets leave the Montrouge (next to Paris, France) workshop every day. In France, Papier d'Arménie® enjoys a 75% brand awareness rate (source: AC-Nielsen), and one in four French people have already used it once.
BLOTTING PAPER
The blotting paper used to make the Papier d'Arménie® booklet is a naturally occurring fiber. When soaked in dissolved benzoin resin, it transforms and becomes combustible, like incense. The blotting paper sheets are made in Sweden using a secret process. The text on each strip is printed using a natural, non-polluting ink. The blotting paper used in the small booklets is also certified by the FSC, an independent international organization that promotes responsible forest management worldwide.
Tradition
It all began with that little green booklet that revolutionized the home fragrance industry. Created in 1885, its recipe remains unchanged: sweet, vanilla, and balsamic notes.
Papier d'Arménie® Tradition Triple was a success, notably at the Hygiene Exhibition of 1888 and the Universal Exhibition of 1889.
Arménie
In 2006, a second fragrance was released, the result of a new collaboration between Mireille Schvartz and Francis Kurkdjian, a renowned French perfumer of Armenian descent. The Armenie booklet pays homage to Armenian scents with hints of myrrh, sage, lavender, and cedarwood.
ROSE
In 2009, the famous little notebook was adorned with Rose with this new scent, once again the result of a collaboration with Francis Kurkdjian, the renowned perfumer-creator. This fragrance feminizes all the classics of the French brand with a hint of rose with gourmand and oriental notes.
